May
2

TV Spot for anti-energy drink: Zenonade: At Your Own Risk.

posted on 2nd May 2013 in Prague

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The advertising agency Lowe asked us to help them out executing their Zenonade campaign: "At Your Own Risk". Campaign background:
As they had a product that really wasn't different from the rest of relaxing/energetic drinks, they decided to make people curious about it by telling them that they didn't know what the effect would be when you drink it. That is why they came up with the concept: drink it at your own risk. And that is also why executions show a possible effect of the drinking it

Client: Zenonade Anti-Energy Drink
Agency: Lowe Prague
Executive Creative Director: Julio Wallovits
Art Director: Ian Adams
Agency Producer: Petr Kulhavy
Director: Matthieu Jorrot
DOP: Jakub Dvorsk√Ĺ
Production: Target Picture